A note from the EIC

A/B Testing is a conversation series where we trade corporate jargon for honest discussions about how creative work actually gets made. Every creative you admire has lived a dozen different lives before arriving at the work you know them for. They change mediums or they take risks that never see the light of day. A/B Testing exists to archive the experiments and creative leaps that shape an artist's practice. Because no creative path is linear, and often the most meaningful work begins by trying something completely different. With care, Roxy